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What is duplicate content? A simple guide for website owners who don’t want to lose their Google rankings

What is duplicate content? A simple guide for website owners who don’t want to lose their Google rankings

Remember your schooldays? All that homework – man that was a chore! Let’s face it, it was just so much more fun to spend your afternoons playing with your buddies than slaving over books and numbers and essays. Ugh! Worst of all was studying for tests. Perhaps you didn’t want to cram for the test, […]

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Before you invest in a web video, make sure you're clear which video marketing strategies you're working towards.

Why do video marketing? Video marketing strategies for small businesses…

“You need to put a video on your website.” “Video marketing’s the latest thing, y’know.” … Does that sound familiar? Chances are you’ve heard plenty of folks saying things like that to you. I know I’ve heard plenty of such statements! Sure, people love watching videos. Here’s some 2013 data from YouTube: More than 1 […]

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Get better results from your website with these small business marketing tips.

What is the purpose of a website?

A website is a vital business tool: it’s as essential for a business as having a phone number, or email address, or business card. But what is the purpose of a website, exactly?  How can a website help a business? In my view, the purpose of a website is 2-fold: Firstly, the website should attract […]

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Unlock the secret to using photo keywords for SEO...

How to get more Google love with photo keywords

Let’s be honest… when you’re adding content to your website, adding photos can seem like a big, time-consuming pain-in-the-butt job. Chances are that adding a photograph to your new web page is the very last thing on your To Do list, and once you’ve done that, you can put your feet up for the day […]

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How to copy and paste using keyboard shortcuts – for Mac and PC

You can save yourself a huge amount of time if you know how to copy and paste using keyboard shortcuts. In this blog post you will find step-by-step instructions, as well as a video to show you how to copy and paste using keyboard shortcuts. Common things you might want to copy and paste include: […]

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How to write a Contact Us page (that actually makes it enticing for prospects to contact you!)

How to write a Contact Us page (that actually makes it enticing for prospects to contact you!)

What action would you like your readers to take when they look at your website? Do you want prospects to contact you? Perhaps to make an appointment, or to request a quote? Some kind of “Contact Us” message is the main call-to-action on most brochure-style websites. So hopefully you’ve got calls-to-action sprinkled throughout your site. (And […]

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I'll never understand why some companies make it so hard to do business with them.

A rant about CAPTCHA (and a possible better solution)

How do you feel about “CAPTCHA” forms? You know, those awful, illegible “words” that you have to type in on some websites (usually on enquiry forms). About CAPTCHA… CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart”… or in other words, it’s a test to check that it’s a human filling in the website form, not an […]

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The purpose of profile photographs in business is to look friendly and approachable.

How to build trust online with your profile photograph

Do you find that an out-of-the-blue interaction with a nice, friendly, cheery person can make you feel all smiley and glowy inside? That’s how I used to feel whenever I parked in my favourite multi-storey car park in Auckland CBD. For inside this grey, gloomy building was a cosy pocket of warmth – known as […]

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Announcing! The technophobe’s guide to getting better website results

Announcing! The technophobe’s guide to getting better website results

Imagine for a moment that you’re selling your house, and your real estate agent has just organised the first Open Home. It’s exciting, and nerve-wracking. You’ve spent days cleaning and tidying and doing those little maintenance jobs to make a good impression. After all, you want the visitors to fall in love with your home, […]

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Adding your signature onto your website is a simple way to build trust - and quickly.

How to build trust online with your signature

Do you remember the last time you had to sign a document? It may have been a contract, or a form, or something authorising a payment (e.g. a cheque or Direct Debit). Signing your name makes something feel quite official, yes? Even if you didn’t read all the small print in detail, you just know […]

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This sign up page has more emphasis on the free eGuide, than on the email newsletter. This makes it a useful landing page for when I'm promoting my eGuide.

How to get more email newsletter sign ups on your website

The key to getting more email newsletter sign ups is to make sure the sign up is enticing to all user types. Meet Decisive Dan and Tentative Tom: they’ll show you what to do to get your sign ups zinging!

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It's vital that there's a call-to-action at the foot of every web page. You should never leave your website visitors wondering where to go next!

Does your website have Calls-To-Action suitable for both Decisive Dan and Tentative Tom?

Last time we looked at how Decisive Dan and Tentative Tom behave differently online. Tentative Tom will want to read almost every page before making a purchasing decision. Decisive Dan, on the other hand, wants to skip to the important stuff, and now! How do you give both types of website users the information they […]

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The key to getting more email newsletter sign ups online is to appeal to both Tentative Tome and Decisive Dan.

How to make your website appeal to both Decisive Dan and Tentative Tom

To maximise website conversions, ensure your website appeals to both quick decision makers and slow decision makers. Here’s how to do it.

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Announcement: How to get better results online with the Website Owner’s Manual

Announcement: How to get better results online with the Website Owner’s Manual

Have you ever noticed how websites and cars have a lot in common? They’re both essential tools for business, and they can both cost a lot. And they both need maintenance from time to time. Except it’s relatively simple to maintain a car You can simply drive your car to your local mechanic, who’ll take […]

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Facebook takes on a whole new dimension when you're a solopreneur!

Your quick, 10-step guide to building trust online

You only have a few seconds in which to grab website visitors’ attention, and persuade them that they can trust you. How do you do that? Here are ten easy techniques you can use on your website.

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