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What is duplicate content? A simple guide for website owners who don’t want to lose their Google rankings

What is duplicate content? A simple guide for website owners who don’t want to lose their Google rankings

Remember your schooldays? All that homework – man that was a chore! Let’s face it, it was just so much more fun to spend your afternoons playing with your buddies than slaving over books and numbers and essays. Ugh! Worst of all was studying for tests. Perhaps you didn’t want to cram for the test, […]

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Get better results from your website with these small business marketing tips.

What is the purpose of a website?

A website is a vital business tool: it’s as essential for a business as having a phone number, or email address, or business card. But what is the purpose of a website, exactly?  How can a website help a business? In my view, the purpose of a website is 2-fold: Firstly, the website should attract […]

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Unlock the secret to using photo keywords for SEO...

How to get more Google love with photo keywords

Let’s be honest… when you’re adding content to your website, adding photos can seem like a big, time-consuming pain-in-the-butt job. Chances are that adding a photograph to your new web page is the very last thing on your To Do list, and once you’ve done that, you can put your feet up for the day […]

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Article writing is a smart marketing tool, because you can use the one article in so many different ways.

Why article writing is the reluctant marketer’s best friend

Ugh. There it is. Scrawled at the bottom of your To Do list: “Marketing”. Just the sight of it makes your heart sink. Ah well, you tell yourself, you’ll get round to that once you’ve done everything else on your list. Of course, that dreaded marketing task never gets completed! This is a familiar scenario […]

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What is SEO? A beginner’s guide in plain English…

Search Engine Optimisation (SEO) is one of those terms that’s bandied around all the time. But what does that actually mean? Here’s a plain English guide for small business owners…

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