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How to use email marketing to zoom your customer retention rates.

Email marketing breakdown? Here’s your recovery plan

Is email marketing dead? Far from it: if you’re not getting the results you want, you need to address your methods. Here’s how to do it.

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How to generate more repeat business with a reminder system

Repeat business is arguably the best kind of business. But rather than leave it to chance, here’s how to systemise it with a reminder system.

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Actions speak louder than words: you shouldn't need to spell it out that your business is

Discover the one word you should never use in your marketing copy…

There’s one word that bugs me like no other in business copy. It’s the most unnecessary, superfluous, dumb word possible. When I see it being used (which is often), I don’t know whether to snort with laughter or snort with tears. Find out what this word is, and why you should never use it in your copywriting.

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What is SEO? A beginner’s guide in plain English…

Search Engine Optimisation (SEO) is one of those terms that’s bandied around all the time. But what does that actually mean? Here’s a plain English guide for small business owners…

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What’s a “normal” open rate for email newsletters?

Sending email newsletters can be a weird experience… sure, you’ve got some numbers telling you how many people have opened your message. But what do the numbers actually mean?

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Nervous about going to a networking meeting? Here’s how to prepare…

You’ve been told that networking is a great way to get more referrals – but what should you do to prepare for the meeting?

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Why you need to talk the talk as well as walk the walk

Being good at your job and walking the walk isn’t enough to get ahead in business; you need to talk the talk as well. Here are five effective ways to talk yourself up.

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I'll never understand why some companies make it so hard to do business with them.

What’s best: a contact form or email address?

You’re working on your website, and you’re umming and ahhing about what to put on your Contact Us page. Should you use an enquiry form, or your email address – or both?

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Why strategic alliances are your marketing goldmine

Would you like a regular flow of new business, without having to much selling or prospecting? It’s possible if you approach alliance opportunities strategically. Here’s how to do it.

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Are you using this little-known online trust building technique?

You may not even have noticed the little Copyright notices at the foot of most web pages. While it may be small, it’s a very powerful way to build trust online if you do it right. Are you making the most of this technique?

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How to find strategic alliance partners

So you’ve decided that strategic alliance partnerships are a good way to grow your business: congratulations! Now you have the big task of finding suitable companies to partner with: how do you do that?

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How to get your website visitors to stay for longer

The amount of time visitors spend on your website is a revealing measure as to how useful they’re finding your website – and it’s also something that Google considers in its ranking factors. Here’s how you can better engage your website visitors.

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It's not just dogs that don't understand negative commands - neither do your prospects.

Is your negative language turning prospects away?

All too often you see negative or wishy-washy phrases such as “don’t hesitate to contact us” in business communications. Instead, discover how to use positive phrases for positive results.

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Common words you need to stop misspelling

Communicating in a professional way means using correct spellings… here’s your guide to overcoming some of the most common spelling mistakes

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Is your website customer friendly

How to make your website ridiculously easy (and pleasant) to use

The last thing you want to do is to lose website readers because using your site is driving them crazy. Here are some easy guidelines to help ensure your website is user-friendly.

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