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Tag Archives | Email marketing
The purpose of profile photographs in business is to look friendly and approachable.

How to build trust online with your profile photograph

Do you find that an out-of-the-blue interaction with a nice, friendly, cheery person can make you feel all smiley and glowy inside? That’s how I used to feel whenever I parked in my favourite multi-storey car park in Auckland CBD. For inside this grey, gloomy building was a cosy pocket of warmth – known as […]

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The 3 different types of email marketing: what they are, and how to use them together

The 3 different types of email marketing: what they are, and how to use them together

In the last article you saw why email marketing is so important in customer retention… but what is “email marketing”? There’s often some confusion around this, so I’ve identified three specific kinds of emails that make up “email marketing”. But before we get into the technical details, here’s a more human way to approach the […]

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How to use the 3 different types of email marketing to grow your magic beanstalk of customer loyalty.

Why email marketing should do the donkey work in your customer retention campaigns

Hanging the laundry out… Phoning your parents… Paying a bill on time… … These are all little chores that we usually manage to do on time, but from time to time they slip our minds, right? The same thing happens in our businesses when it comes to customer retention In our heart of hearts, we […]

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Article writing is a smart marketing tool, because you can use the one article in so many different ways.

Why article writing is the reluctant marketer’s best friend

Ugh. There it is. Scrawled at the bottom of your To Do list: “Marketing”. Just the sight of it makes your heart sink. Ah well, you tell yourself, you’ll get round to that once you’ve done everything else on your list. Of course, that dreaded marketing task never gets completed! This is a familiar scenario […]

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Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter

Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter

That sounds crazy – surely you’d want prospects to subscribe to your newsletter? Well, yes, but you shouldn’t use the word ‘subscribe’, it’s off-putting. Find out which word you should use instead.

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This sign up page has more emphasis on the free eGuide, than on the email newsletter. This makes it a useful landing page for when I'm promoting my eGuide.

How to get more email newsletter sign ups on your website

The key to getting more email newsletter sign ups is to make sure the sign up is enticing to all user types. Meet Decisive Dan and Tentative Tom: they’ll show you what to do to get your sign ups zinging!

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How to use email marketing to zoom your customer retention rates.

Email marketing breakdown? Here’s your recovery plan

Is email marketing dead? Far from it: if you’re not getting the results you want, you need to address your methods. Here’s how to do it.

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What’s a “normal” open rate for email newsletters?

Sending email newsletters can be a weird experience… sure, you’ve got some numbers telling you how many people have opened your message. But what do the numbers actually mean?

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Are your email newsletters suffering from the

Are your email newsletters suffering from the “message in a bottle” approach?

Many small business owners send their email newsletters from their desktop computer system. Find out why this is an issue – and what’s a better way of sending these email newsletters.

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