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Tag Archives | Customer retention

Here’s what a stinky fish can teach you about customer service…

For years I’ve been telling clients that consistently good customer service is a far more powerful marketing (and sales) tool than anything else. In fact, all the money spent on glossy brochures and slick websites goes down the drain if your customers have a poor purchasing experience… Something I was reminded of recently when I […]

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Organising client events: here's your 14-step guide.

How to organise client events: your 14-step guide

Face-to-face interactions are a great way to deepen business relationships. While one-on-one meetings are well and good, often it makes sense to organise group events. (There’s more on that topic here: Discover the 4 different ways in which you can grow customer relationships face-to-face.) So how should you go about organising group events? This is […]

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Discover the 4 different ways in which you can grow customer relationships face-to-face…

There are so many awesome technologies for staying in touch these days. And I use just about all of them to keep in touch with my dad… he lives in England, on the other side of the world to me. We email each other most days; send SMS (text messages) for news we want to […]

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How to use text messaging for customer retention.

Why SMS (text messaging) for customer retention is a double-edged sword…

Since the first text message (or SMS: Short Message Service) was sent in 1992 in the UK, it’s become the most widely used data application in the world. In 2011 there were 3.6 billion active users, or 78% of all mobile phone subscribers. So yeah, text messaging is big! (Facts ‘n’ figures are from Wikipedia: […]

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Discover the different ways in which you can use snail mail for your customer retention campaigns.

Snail mail: Why it pays to go retro with your customer retention campaigns

Sending things in the mail seems so quaint and old-fashioned now.. so retro! In the age of instant electronic communications, going to the effort of assembling a piece of paper, an envelope and a postage stamp – and then a mail box to post it – just seems like soooo much effort sometimes. Little wonder […]

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Business thank you cards are an easy and effective way to show your appreciation.

Business thank you cards: How to grow your business with two little words

Have you ever tried training a dog to obey some basic commands? “Sit”, “stay”, “drop”… that kind of thing. Well, the key to obedience training is to give the dog a reward when it performs a task well. That treat could be food, or a toy, or a pat… whatever motivates the dog. That way, […]

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The 3 different types of email marketing: what they are, and how to use them together

The 3 different types of email marketing: what they are, and how to use them together

In the last article you saw why email marketing is so important in customer retention… but what is “email marketing”? There’s often some confusion around this, so I’ve identified three specific kinds of emails that make up “email marketing”. But before we get into the technical details, here’s a more human way to approach the […]

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How to use the 3 different types of email marketing to grow your magic beanstalk of customer loyalty.

Why email marketing should do the donkey work in your customer retention campaigns

Hanging the laundry out… Phoning your parents… Paying a bill on time… … These are all little chores that we usually manage to do on time, but from time to time they slip our minds, right? The same thing happens in our businesses when it comes to customer retention In our heart of hearts, we […]

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How to use the telephone for customer retention

Why the humble telephone is your stealth jet for customer retention

Have you seen photos of those strange-looking stealth jets? You know the ones I mean… they look like one parent was a triangle and the other parent was a square. These stealth jets travel at super fast speeds (550mph – that’s 890km/h) and they interfere with radar technology to avoid detection to complete their missions…. […]

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Social media for customer retention

Why social media is both great and terrible for customer retention campaigns

Hello, my name’s Cornelia and I’ve been a Facebook user since 2007. Yes, it’s true, I’m a long-time Facebook user. I’ve had Facebook business Pages since 2008. And you can also find me on Twitter, LinkedIn, and Pinterest. In fact, at the time of writing, I’ve got 4 Twitter profiles and 4 Facebook Pages, each […]

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The key to customer retention is to get clients to climb the magic beanstalk of customer loyalty.

Customer retention doesn’t happen by itself: How to get your customers to climb the magic beanstalk of loyalty

In the ideal world we’d like our customers to come back to us again and again… after all, customers are the lifeblood of any business. No customers = no business! But don’t customers come back anyway? No! 68% of customers defect through perceived indifference: We have to put time, effort and resources into ensuring our […]

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Article writing is a smart marketing tool, because you can use the one article in so many different ways.

Why article writing is the reluctant marketer’s best friend

Ugh. There it is. Scrawled at the bottom of your To Do list: “Marketing”. Just the sight of it makes your heart sink. Ah well, you tell yourself, you’ll get round to that once you’ve done everything else on your list. Of course, that dreaded marketing task never gets completed! This is a familiar scenario […]

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This sign up page has more emphasis on the free eGuide, than on the email newsletter. This makes it a useful landing page for when I'm promoting my eGuide.

How to get more email newsletter sign ups on your website

The key to getting more email newsletter sign ups is to make sure the sign up is enticing to all user types. Meet Decisive Dan and Tentative Tom: they’ll show you what to do to get your sign ups zinging!

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How to use email marketing to zoom your customer retention rates.

Email marketing breakdown? Here’s your recovery plan

Is email marketing dead? Far from it: if you’re not getting the results you want, you need to address your methods. Here’s how to do it.

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How to generate more repeat business with a reminder system

Repeat business is arguably the best kind of business. But rather than leave it to chance, here’s how to systemise it with a reminder system.

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