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How to get your prospects to take action

How to get your prospects to take action

Do you ever wish that your prospects were a little more… obedient? That they took the action you want them to take? The trick is to treat them like dogs… all is explained in this video! FREE Marketing Tips: http://theleakybathtub.com/marketing-tips/ Do you ever wish that your prospects and customers were a little more obedient? Do […]

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How to write a Contact Us page (that actually makes it enticing for prospects to contact you!)

How to write a Contact Us page (that actually makes it enticing for prospects to contact you!)

What action would you like your readers to take when they look at your website? Do you want prospects to contact you? Perhaps to make an appointment, or to request a quote? Some kind of “Contact Us” message is the main call-to-action on most brochure-style websites. So hopefully you’ve got calls-to-action sprinkled throughout your site. (And […]

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Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter

Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter

That sounds crazy – surely you’d want prospects to subscribe to your newsletter? Well, yes, but you shouldn’t use the word ‘subscribe’, it’s off-putting. Find out which word you should use instead.

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This sign up page has more emphasis on the free eGuide, than on the email newsletter. This makes it a useful landing page for when I'm promoting my eGuide.

How to get more email newsletter sign ups on your website

The key to getting more email newsletter sign ups is to make sure the sign up is enticing to all user types. Meet Decisive Dan and Tentative Tom: they’ll show you what to do to get your sign ups zinging!

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It's vital that there's a call-to-action at the foot of every web page. You should never leave your website visitors wondering where to go next!

Does your website have Calls-To-Action suitable for both Decisive Dan and Tentative Tom?

Last time we looked at how Decisive Dan and Tentative Tom behave differently online. Tentative Tom will want to read almost every page before making a purchasing decision. Decisive Dan, on the other hand, wants to skip to the important stuff, and now! How do you give both types of website users the information they […]

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The key to getting more email newsletter sign ups online is to appeal to both Tentative Tome and Decisive Dan.

How to make your website appeal to both Decisive Dan and Tentative Tom

To maximise website conversions, ensure your website appeals to both quick decision makers and slow decision makers. Here’s how to do it.

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Facebook takes on a whole new dimension when you're a solopreneur!

Your quick, 10-step guide to building trust online

You only have a few seconds in which to grab website visitors’ attention, and persuade them that they can trust you. How do you do that? Here are ten easy techniques you can use on your website.

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I'll never understand why some companies make it so hard to do business with them.

What’s best: a contact form or email address?

You’re working on your website, and you’re umming and ahhing about what to put on your Contact Us page. Should you use an enquiry form, or your email address – or both?

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Are you using this little-known online trust building technique?

You may not even have noticed the little Copyright notices at the foot of most web pages. While it may be small, it’s a very powerful way to build trust online if you do it right. Are you making the most of this technique?

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It's not just dogs that don't understand negative commands - neither do your prospects.

Is your negative language turning prospects away?

All too often you see negative or wishy-washy phrases such as “don’t hesitate to contact us” in business communications. Instead, discover how to use positive phrases for positive results.

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Could your business be scaring customers away?

How to make your business friendly

Have you ever considered how “friendly” your business is? It’s all too easy to frustrate customers without you even knowing about it. These simple tips will put your business on track to creating happier customers who are pleasant to deal with.

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