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Tag Archives | Copywriting
What is duplicate content? A simple guide for website owners who don’t want to lose their Google rankings

What is duplicate content? A simple guide for website owners who don’t want to lose their Google rankings

Remember your schooldays? All that homework – man that was a chore! Let’s face it, it was just so much more fun to spend your afternoons playing with your buddies than slaving over books and numbers and essays. Ugh! Worst of all was studying for tests. Perhaps you didn’t want to cram for the test, […]

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How to copy and paste using keyboard shortcuts – for Mac and PC

You can save yourself a huge amount of time if you know how to copy and paste using keyboard shortcuts. In this blog post you will find step-by-step instructions, as well as a video to show you how to copy and paste using keyboard shortcuts. Common things you might want to copy and paste include: […]

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Here are two articles from the same magazine: the one on the left is easy to skim read, thanks to the sub-headings, bullet points and bold formatting of key points. The article on the right is visually very intimidating to read because of the dense text.

Why you’ll get more sales if your marketing materials are easy to skim read (and how to do it)

When was last time you read a company’s marketing blurb (be it a website, brochure or whatever) word for word? It’s rare to read marketing materials word for word – unless you’re really interested in what they’re saying, right? Your own prospects and customers are no different. Skim-reading is a way of life in the […]

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How to get your prospects to take action

How to get your prospects to take action

Do you ever wish that your prospects were a little more… obedient? That they took the action you want them to take? The trick is to treat them like dogs… all is explained in this video! FREE Marketing Tips: http://theleakybathtub.com/marketing-tips/ Do you ever wish that your prospects and customers were a little more obedient? Do […]

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How to write a Contact Us page (that actually makes it enticing for prospects to contact you!)

How to write a Contact Us page (that actually makes it enticing for prospects to contact you!)

What action would you like your readers to take when they look at your website? Do you want prospects to contact you? Perhaps to make an appointment, or to request a quote? Some kind of “Contact Us” message is the main call-to-action on most brochure-style websites. So hopefully you’ve got calls-to-action sprinkled throughout your site. (And […]

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Good headlines help attract readers' attention... here's an easy headline writing technique.

An easy-peasy headline writing technique you can use right away…

Need to write a good headline – but don’t have time to suss out a bunch of different headline writing techniques? Here’s an easy way to write a decent headline in 3 simple steps: FREE Marketing Tips:  http://theleakybathtub.com/marketing-tips/ Summary: There are lots of headline writing techniques out there, but this one is probably the easiest […]

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How long should an article be?

How long should an article be?

Have you noticed how some movies have you glancing at your watch after just 45 minutes? Yet other movies have you on the edge of your seat for nearly 2.5 hours. So what’s the ideal length of a movie? I’d say that it needs long enough to do the job. When a movie is considered […]

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Article writing is a smart marketing tool, because you can use the one article in so many different ways.

Why article writing is the reluctant marketer’s best friend

Ugh. There it is. Scrawled at the bottom of your To Do list: “Marketing”. Just the sight of it makes your heart sink. Ah well, you tell yourself, you’ll get round to that once you’ve done everything else on your list. Of course, that dreaded marketing task never gets completed! This is a familiar scenario […]

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Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter

Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter

That sounds crazy – surely you’d want prospects to subscribe to your newsletter? Well, yes, but you shouldn’t use the word ‘subscribe’, it’s off-putting. Find out which word you should use instead.

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Understanding Features and Benefits and how to use them in photo captions

Not sure what the difference is between a Feature and a Benefit in marketing? This step by step guide helps you suss it out.

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Photo caption example: Premium quality dog food.

How to write photo captions that’ll get remembered

Discover the specific techniques that will help you write memorable and effective photo captions for your marketing materials.

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Photo captions are twice as likely to be read as the body copy... so it's a no-brainer that you should always use (good) photo captions.

How one measly sentence could double your readership

Readers are twice as likely to read photo captions as they are the body copy of your marketing materials. Find out how to use this to your advantage!

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Actions speak louder than words: you shouldn't need to spell it out that your business is

Discover the one word you should never use in your marketing copy…

There’s one word that bugs me like no other in business copy. It’s the most unnecessary, superfluous, dumb word possible. When I see it being used (which is often), I don’t know whether to snort with laughter or snort with tears. Find out what this word is, and why you should never use it in your copywriting.

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It's not just dogs that don't understand negative commands - neither do your prospects.

Is your negative language turning prospects away?

All too often you see negative or wishy-washy phrases such as “don’t hesitate to contact us” in business communications. Instead, discover how to use positive phrases for positive results.

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Common words you need to stop misspelling

Communicating in a professional way means using correct spellings… here’s your guide to overcoming some of the most common spelling mistakes

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