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Small business marketing tips: The best articles from 2012

Happy New Year to you!

The new year is a great time for marketing planning. And whatever’s on your To Do list for the year to come, you’ll find a topic here to help you.

Here’s a round-up of the most popular small business marketing tips from Cornelia Luethi at The Leaky Bathtub from 2012… enjoy!

Hint: bookmark this page so you can easily find the small business marketing tips you need!

How to use technology to generate more repeat business…

The key to customer retention is to get clients to climb the magic beanstalk of customer loyalty.

The key to customer retention is to get clients to climb the magic beanstalk of customer loyalty.

… a.k.a “How to grow your beanstalk of customer loyalty”.

This series of articles looks at all the different technologies you have available to you to grow your customer retention rates:

This series on customer retention will resume in 2013 (it ain’t over yet!), so make sure you’re on the Marketing Tips email list to get the latest instalments as soon as they’re released.

More articles on email marketing…

How to use email marketing to zoom your customer retention rates.

Discover how to use email marketing to zoom your customer retention rates.

Because email marketing is such an important part of customer retention, here are all the small business marketing tips on email marketing:

How to increase your website conversions

Getting your readers to trust (and like) your website straightaway is vital for good website conversion rates. Discover how to do it.

Getting your readers to trust (and like) your website straightaway is vital for good website conversion rates. Discover how to do it.

A lot of the time when I’m engaged for website copywriting and advice, it’s about helping small businesses get better conversion rates from their website.

Here are some of my top website conversion tips:

Shhh… here are Cornelia’s copywriting secrets!

Headline writing is just one of Cornelia's many copywriting secrets you'll discover here...

Headline writing is just one of Cornelia’s many copywriting secrets you’ll discover here…

Did you know that more than 90% of my work is copywriting for clients – and that I often have a waiting list for my services?

(I have a waiting list because I’ve earned a good reputation for getting great results for my clients. Business owners would rather wait for me than make a wrong marketing move.)

Here are some of my most important copywriting tips and secrets…

How (and why) should you write photo captions?

Photo captions are twice as likely to be read as the body copy... so it's a no-brainer that you should always use (good) photo captions.

Photo captions are twice as likely to be read as the body copy… so it’s a no-brainer that you should always use (good) photo captions.

I have a bee in my proverbial bonnet about photograph captions (understatement!).

In the next set of small business marketing tips, you’ll discover why you absolutely must use photo captions in all your marketing.

There are also step-by-step guides that show you how  to write good photo captions:

Whoa, that’s a lot of small business marketing tips… and those are just the articles from 2012!

If you like these articles, be sure to check out the eBooks written by Cornelia Luethi!

If you like these articles, be sure to check out the eBooks written by Cornelia Luethi!

If you want more of my small business marketing tips, be sure to check out my eBooks. The content of eBooks is totally unique (i.e. they’re written by me, Cornelia Luethi, and you won’t find the eBook content on this or any other blog).

The only way you can get the eBook content is to buy them!

So check out my eBooks! (And buying is easy, as there’s a 60-Day Money Back Guarantee)

Happy reading,

Cornelia

Cornelia Luethi BSc (Hons), DipM
Author of small business eBooks on Marketing

Shop for eBooks written by Cornelia Luethi →

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