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How to get your prospects to take action

How to get your prospects to take action

Do you ever wish that your prospects were a little more… obedient? That they took the action you want them to take? The trick is to treat them like dogs… all is explained in this video! FREE Marketing Tips: http://theleakybathtub.com/marketing-tips/ Do you ever wish that your prospects and customers were a little more obedient? Do […]

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How to write a Contact Us page (that actually makes it enticing for prospects to contact you!)

How to write a Contact Us page (that actually makes it enticing for prospects to contact you!)

What action would you like your readers to take when they look at your website? Do you want prospects to contact you? Perhaps to make an appointment, or to request a quote? Some kind of “Contact Us” message is the main call-to-action on most brochure-style websites. So hopefully you’ve got calls-to-action sprinkled throughout your site. (And […]

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Good headlines help attract readers' attention... here's an easy headline writing technique.

An easy-peasy headline writing technique you can use right away…

Need to write a good headline – but don’t have time to suss out a bunch of different headline writing techniques? Here’s an easy way to write a decent headline in 3 simple steps: FREE Marketing Tips:  http://theleakybathtub.com/marketing-tips/ Summary: There are lots of headline writing techniques out there, but this one is probably the easiest […]

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I'll never understand why some companies make it so hard to do business with them.

A rant about CAPTCHA (and a possible better solution)

How do you feel about “CAPTCHA” forms? You know, those awful, illegible “words” that you have to type in on some websites (usually on enquiry forms). About CAPTCHA… CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart”… or in other words, it’s a test to check that it’s a human filling in the website form, not an […]

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The purpose of profile photographs in business is to look friendly and approachable.

How to build trust online with your profile photograph

Do you find that an out-of-the-blue interaction with a nice, friendly, cheery person can make you feel all smiley and glowy inside? That’s how I used to feel whenever I parked in my favourite multi-storey car park in Auckland CBD. For inside this grey, gloomy building was a cosy pocket of warmth – known as […]

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The award-winning childcare centre built by Keola Homes, Auckland.

Client wins nationwide building award

I’ve had the pleasure of working with Keola Homes in Auckland for nearly a year now. And the very exciting news is that they won a bronze Award in the New Zealand Commercial Project Awards at a National Gala Dinner earlier this month. Many congratulations, Keola Homes! Keola Homes’ award was for building the Magic […]

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Announcing! The technophobe’s guide to getting better website results

Announcing! The technophobe’s guide to getting better website results

Imagine for a moment that you’re selling your house, and your real estate agent has just organised the first Open Home. It’s exciting, and nerve-wracking. You’ve spent days cleaning and tidying and doing those little maintenance jobs to make a good impression. After all, you want the visitors to fall in love with your home, […]

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Adding your signature onto your website is a simple way to build trust - and quickly.

How to build trust online with your signature

Do you remember the last time you had to sign a document? It may have been a contract, or a form, or something authorising a payment (e.g. a cheque or Direct Debit). Signing your name makes something feel quite official, yes? Even if you didn’t read all the small print in detail, you just know […]

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How to check for target market viability in the post-recessionary world. Are you still on target?

Why you’re wasting your time focusing on “target markets”

Knowing whom you’re talking to is crucial when you’re writing your marketing material… this is Marketing and Copywriting 101! When writing your marketing copy, you need to be able to put yourself into your prospects’ shoes. That way, it will help you to speak your prospects’ language, and address their specific needs and problems. The […]

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Organising client events: here's your 14-step guide.

How to organise client events: your 14-step guide

Face-to-face interactions are a great way to deepen business relationships. While one-on-one meetings are well and good, often it makes sense to organise group events. (There’s more on that topic here: Discover the 4 different ways in which you can grow customer relationships face-to-face.) So how should you go about organising group events? This is […]

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Discover the 4 different ways in which you can grow customer relationships face-to-face…

There are so many awesome technologies for staying in touch these days. And I use just about all of them to keep in touch with my dad… he lives in England, on the other side of the world to me. We email each other most days; send SMS (text messages) for news we want to […]

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How to use text messaging for customer retention.

Why SMS (text messaging) for customer retention is a double-edged sword…

Since the first text message (or SMS: Short Message Service) was sent in 1992 in the UK, it’s become the most widely used data application in the world. In 2011 there were 3.6 billion active users, or 78% of all mobile phone subscribers. So yeah, text messaging is big! (Facts ‘n’ figures are from Wikipedia: […]

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Small business marketing tips: The best articles from 2012

Happy New Year to you! The new year is a great time for marketing planning. And whatever’s on your To Do list for the year to come, you’ll find a topic here to help you. Here’s a round-up of the most popular small business marketing tips from Cornelia Luethi at The Leaky Bathtub from 2012… […]

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Discover the different ways in which you can use snail mail for your customer retention campaigns.

Snail mail: Why it pays to go retro with your customer retention campaigns

Sending things in the mail seems so quaint and old-fashioned now.. so retro! In the age of instant electronic communications, going to the effort of assembling a piece of paper, an envelope and a postage stamp – and then a mail box to post it – just seems like soooo much effort sometimes. Little wonder […]

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