Finding good marketing resources can be daunting: there’s just so much to choose from! And how do you know which marketing resources are easy to use, good value and reliable?
I’ve done some of the hard work for you! Here are the marketing resources I personally use and enjoy. These resources are ideal for small business marketing.
Marketing resources I personally use and recommend:
iPhone Video Hero
Want to make good quality videos for your business – but without spending an arm and a leg on equipement? Ex-BBC cameraman Jules Watkins shares his tips and secrets on how to use your iPhone (or iPad) for shooting great business videos. (Think: video blogs, YouTube videos, customer testimonial videos, promotional videos, training videos…)
Jules’ tips will shorten your learning curve significantly. I’m using the techniques I’ve learned in iPhone Video Hero for my own videos! See more details of iPhone Video Hero here – or you can even get a FREE eBook, ‘iPhone Video Marketing – The Missing Manual’… enjoy!
Is your email In Box out of control? Mine was, till I discovered SaneBox. It takes unimportant emails out of your In Box, and puts them in a special folder that you can review them later. That way you don’t get distracted by unimportant emails, but you don’t miss out on seeing any emails either.
There are also handy reminder and follow up features. For example, if you email a client or prospect, and need to follow up, SaneBox will remind you. How about that as a cool feature for stopping your customers from leaking away! Give SaneBox a try today – it could save you hours of admin time every week!
Do you ever transfer files from computer to computer with a USB stick? Or need to share files with colleagues? Or just want somewhere to back up some important documents? You can then access the documents from any internet-enabled computer, or even your phone!
DropBox gives you 2GB of storage space absolutely free, and if you sign-up with this DropBox link both you and I get another 250MB of storage free. You can earn even more free space by referring your friends (8GB is the maximum free storage amount you can get)… see the DropBox website for info, details and conditions.
iStockphoto is my favourite stock photography website with a huge selection of images and illustrations to choose from. It’s also one of the stock photography sites that I contribute to. 🙂 Opening an account is free; after that, you buy credits to purchase the photographs and images you need. Check out iStockphoto.
Hint: if you want to create a shortlist of your preferred photographs, use iStockphoto’s “Lightbox” function. It lets you easily group together your preferred images, and can save you a lot of time searching. No more “I just saw that photo a few minutes ago, how can I find it again?” frustration! If that sounds handy, be sure to use the “Add to Lightbox” function.
Need stock photographs – but find iStockphoto too expensive? Then check out Bigstock. I’m using this a lot for my clients right now, and their selection is pretty good. (Especially at their prices!) Plus you’ll find some of my photos in this library, too. Check out Bigstock photo.
Looking for an all-round small business book? This covers topics such as recruitment, HR, processes and financials – as well as marketing. My good friend and advisor Jerome Jacobs wrote this book, and yours truly has edited, drawn the cartoons, and helped Jerome on the path to publishing it in paperback and Kindle format.