It’s no wonder that you’re confused by small business marketing! After all, there’s so much information out there, it’s overwhelming.
Then all these new fads come along, and you’re supposed to somehow make sense of it all. How are you meant to get your head around that, as well as doing all the other stuff in your business, like admin, sales, maybe managing a team, and actually running your business?!
Chances are, you’re an ‘accidental marketer’ who’s not enjoying being thrown in the deep end…
You probably didn’t choose to do marketing: maybe you’ve discovered it’s a bit of a necessary evil.
Here’s the good news: Cornelia Luethi at The Leaky Bathtub is here to help you! That means getting better results from your small business marketing, and without spending an arm and a leg in the process (yes, it’s possible to do both!)
“Too often as a small business owner I think we try to be the master of planning, marketing, advertising, sales as well as whatever our core tasks are and I think this leads to an ineffective or non-profitable implementation. Commissioning Cornelia is a simple way to avoid this and both my bank manager and I would agree that getting her on board was a measurably effective decision.” - Ruby Francis, Rubywaxx
Why Cornelia Luethi at The Leaky Bathtub will help to grow your small business cost-effectively
I’ll take away that marketing overwhelm by helping you focus on the campaigns that’ll get the best returns for you.
Invariably, that means focusing on your customer conversion and customer retention first. (And that’s what The Leaky Bathtub Method is all about.) If you’re looking for someone to help you with advertising, direct mail and other costly promotional methods, I’m not the right person for you. Why? I don’t want to waste your money… these expensive techniques are rarely effective in small business marketing.
“Thanks to Cornelia I can now see my way forward to marketing my business whereas before it all seemed too hard. Cornelia showed me how I can approach things step by step.” - Gaye Adsett, Equilibrium Interiors
How can I help you with your small business marketing?
Here’s how I can help your small business marketing easier, less costly, and more effective:
1. Marketing eBooks – perfect for DIY marketers
Most of my small business marketing tips and secrets are in my marketing eBooks… it’s like having cost-effective access to a marketing consultant 24/7!
You’ll soon be able to identify what’s important to your business – and what’s not worth bothering with. You’ll find these marketing eBooks right here, available to buy online with instant access.
“I was worried that The Leaky Bathtub would be another dry textbook that just repeated all the marketing theory I already knew back to front. But The Leaky Bathtub is very easy to read. The entertaining stories and cartoons about Sara’s broomstick repair shop have really stuck in my mind. There were some missing pieces of the marketing puzzle that have fallen right into place now.
Most importantly it’s made me realise how little of the theory (that I did already know) I actually put into practice. Rather than a dusty old boring textbook, The Leaky Bathtub is a dynamic workbook which guides you through applying what you learn to your own business.
I will be recommending The Leaky Bathtub to small business owners like myself who are completely new at all this marketing stuff, as well as to those who feel like they already know it all in their heads, but haven’t figured out a plan to actually get it done.” - Trisha Cupra, Blue Owl Web Design Makeovers, Australia
If you’re looking for an easy way to getting your head around small business marketing, then check out The Leaky Bathtub eBook. It’s easy to read and will help you make sense of small business marketing.
2. Marketing Tips newsletter
Do you want more free small business marketing tips? And the convenience of having them emailed to you?
“Usually I’m overwhelmed with email information, so I unsubscribe from many newsletters. But your newsletter is a keeper. I just made a special Leaky Bathtub email folder so I can keep referring to the marketing articles. The Leaky Bathtub is now one my top 5 favorite business e-newsletters. I look forward to the next one. Kudos!” - Melanie McIntosh, Inspire Retail Solutions, Canada
3. Marketing blog
You’ll find the very latest small business marketing tips on my marketing blog.
Topics include: Copywriting, Customer behaviour, Customer loyalty, Customer retention, Email marketing, General small business marketing tips, Marketing photography and Websites… and a whole lot more besides!
Need help figuring out what your marketing priorities are? Not sure if you’re focusing your resources in the right area? I can help you with that. I’ll help you suss out what’s going to fly; and what won’t. Most customers find that investing in marketing consulting actually saves them money, because wasteful, ineffective marketing campaigns are eliminated.
This service is especially for small businesses in Auckland, New Zealand. Read more about marketing consultancy services here.
“Over the last 12 months Cornelia has been involved with website copywriting, the production of news articles, and assisting with marketing campaigns for my business. She was invaluable during the production of my website, because her expertise helped me get the most out of the website development process. By working with Cornelia, I quickly learned some of the basics about marketing, which has been extremely helpful in growing my business.
The results exceeded my expectations, and Cornelia was good to work with. She completed all the work to a high standard: everything was completed on time and to budget.
I don’t often recommend services, as I’m generally hard to please, but in this case I wouldn’t have any hesitation as all the results exceeded my expectations.” - Barry Bridgman, Bridgman Property Management, Auckland
5. Copywriting services – Words By Cornelia
Do you like Cornelia’s writing style here at The Leaky Bathtub? You can engage her to write online marketing copy for you. Full details are at her other website, WordsByCornelia.com.
Cornelia specialises in SEO website copywriting (i.e. website content that Google will love as much as your prospects will!) plus article writing for blogs and newsletters.
Where to start with this website?
If you’re new here, I’d suggest that you:
- Browse through all the most recent, up-to-date small business marketing tips and know-how on the Blog; and
- Get on the list for the Marketing Tips newsletter, so you’ll get all the new articles and videos delivered straight to your In Box.
And if you have any questions, please get in touch, it’s always good to hear from you.
Cornelia Luethi BSc (Hons), DipM
Marketing consultant, copywriter and author at The Leaky Bathtub
Goods and services provided by FX Marketing Limited (New Zealand) as per the Terms of Business
PS. Make sure you grab the Marketing Tips e-newsletter, that way you’ll get all the latest marketing know-how directly in your In Box.
Plus you’ll receive my eGuide “How to Choose Eye-Catching Photographs for your Marketing” (valued at $29) absolutely free! Click here to grab it!