It’s no wonder that you’re confused by small business marketing! After all, there’s so much information out there, it’s overwhelming.
Then all these new fads come along, and you’re supposed to somehow make sense of it all. How are you meant to get your head around that, as well as doing all the other stuff in your business, like admin, sales, maybe managing a team, and actually running your business?!
Chances are, you’re an ‘accidental marketer’ who’s not enjoying being thrown in the deep end…
You probably didn’t choose to do marketing: maybe you’ve discovered it’s a bit of a necessary evil.
Here’s the good news: Cornelia Luethi at The Leaky Bathtub is here to help you! That means getting better results from your small business marketing, and without spending an arm and a leg in the process (yes, it’s possible to do both!)
Too often as a small business owner I think we try to be the master of planning, marketing, advertising, sales as well as whatever our core tasks are and I think this leads to an ineffective or non-profitable implementation. Commissioning Cornelia is a simple way to avoid this and both my bank manager and I would agree that getting her on board was a measurably effective decision. - Ruby Francis, Rubywaxx
Why Cornelia Luethi at The Leaky Bathtub will help to grow your small business cost-effectively
I’ll take away that marketing overwhelm by helping you focus on the campaigns that’ll get the best returns for you.
Invariably, that means focusing on your customer conversion and customer retention first. (And that’s what The Leaky Bathtub Method is all about.) If you’re looking for someone to help you with advertising, direct mail and other costly promotional methods, I’m not the right person for you. Why? I don’t want to waste your money… these expensive techniques are rarely effective in small business marketing.
Thanks to Cornelia I can now see my way forward to marketing my business whereas before it all seemed too hard. Cornelia showed me how I can approach things step by step. - Gaye Adsett, Equilibrium Interiors
Cornelia Luethi specialises in copywriting and marketing consulting for small businesses. Cornelia doesn’t just want to do your marketing, she wants to share her knowledge of what works (and what doesn’t work).
How can I help you with your small business marketing and copywriting?
Here’s how I can help your small business marketing easier, less costly, and more effective:
Need help figuring out what your marketing priorities are? Not sure if you’re focusing your resources in the right area? I can help you with that. I’ll help you suss out what’s going to fly; and what won’t. Most customers find that investing in marketing consulting actually saves them money, because wasteful, ineffective marketing campaigns are eliminated.
This service is especially for small businesses in Auckland, New Zealand. Read more about marketing consultancy services here.
Cornelia’s work is first-rate, and she is extremely professional, helpful, friendly and prompt in her work. She has taught us a lot about marketing, and that’s given us the confidence to implement what we’ve learnt from her. I’d recommend Cornelia to any small business owner who finds marketing confusing, and is looking for helpful guidance to steer them in the right direction.” - Mohamed Mohamed, MO2FIX
2. Website analysis and consulting
Have you got a website that’s not performing – and you have no idea what’s wrong? (You’d be surprised how common this is, so you’re far from alone.) The good news is that I can help you suss it out. Read about my website consulting services – available for small businesses anywhere in New Zealand.
NB: No, I’m not a website designer or website developer: my skill is in looking at a website’s structure and content to pinpoint the exact reasons that’s stopping it from reaching its potential. I can also help project manage new websites so that your site hits the ground running faster.
“If you’re looking to get better results from your website – and grow your business – I can highly recommend Cornelia’s services. She’s friendly, professional and does a very thorough job.” - David Eggleton, Suits On Broadway
3. Copywriting services
Need compelling copy that’ll attract attention – and then convert? That’s what good copywriting does.
I specialise in SEO website copywriting (i.e. website content that Google will love as much as your prospects will!) plus article writing for blogs and newsletters. These services are for small business in Auckland, New Zealand. Read more about my copywriting services.
“Cornelia writes the text for our newsletters and some website updates. She did a great job of taking our rambling thoughts and turning them into professional, easy to read copy. We’ve had a good reaction and it has had the desired effect of prompting some existing clients into starting new projects with us.” - Nigel Smith, Transformer Design
4. Marketing blog
You’ll find the very latest small business marketing tips on my marketing blog.
5. Marketing Tips newsletter
6. Marketing eBooks – perfect for DIY marketers
Most of my small business marketing tips and secrets are in my marketing eBooks… it’s like having cost-effective access to a marketing consultant 24/7!
You’ll soon be able to identify what’s important to your business – and what’s not worth bothering with. You’ll find these marketing eBooks right here, available to buy online with instant access.
There’s a heap of information on this website, with small business marketing tips aplenty… enjoy!
And if you have any questions, please get in touch, it’s always good to hear from you.
Cornelia Luethi BSc (Hons), DipM
Marketing consultant, copywriter and author at The Leaky Bathtub
Goods and services provided by FX Marketing Limited (New Zealand) as per the Terms of Business
PS. Make sure you grab the Marketing Tips e-newsletter, that way you’ll get all the latest marketing know-how directly in your In Box.
Plus you’ll receive my eGuide “How to Choose Eye-Catching Photographs for your Marketing” (valued at $29) absolutely free! Click here to grab it!